A Keepsake Teddy Bear To Treasure For Life

Dear Ted is a proudly New Zealand designed teddy bear brand creating timeless keepsake bears for babies, children and families. Our beautifully made teddies are designed to become part of your family story from a newborn’s first cuddle to a treasured childhood companion kept for years to come.

Whether you are searching for a meaningful new baby gift, a first birthday present or a special keepsake for someone you love, Dear Ted bears are made to be cherished. Each Ted is knitted from a premium blend of New Zealand perino wool, creating a soft, natural and eco friendly teddy bear that is gentle for little hands and beautiful enough to keep forever.

Every Dear Ted arrives in a signature gift box with its own personality swing tag, making it a thoughtful and personal gift for any occasion.

Our bears are hand finished with care, which means every Ted has its own unique character. We love these subtle differences because they are what make each bear truly special.
Not sure what to say. Start with Dear Ted.

Round beige footpad with 'Dear Ted' branding on a soft beige fabric background

Let customers speak for us

from 9 reviews
Love our newest addition

Beautiful packaging and speedy delivery! Our little Dear Ted is settling in at home, ready to await the arrival of our little one. We fell in love with the Dear Teds in The Axe Store and have been excited to get one ever since. They feel amazing and are such a cuddly size. I couldn't recommend more!

Chanel
Dear Ted Edition. Raspberry
Seafoam and Raspberry

These are truely beautiful Ted's. We purchased a Seafoam and a Raspberry ted for our kids with some money that their great grandad gave to their great nana to give to them for christmas just before he passed away, so I wanted to get something special as a last gift from him. So we purchased these beautiful bears. I embroidered a love heart on their paws to remember their great grandad. My son now sleeps with him and hugs his bear when hes feeling sad about him. And my daughter just loves her one, and putting it to sleep in it bed (the lovely box it came in). I can honestly say they are worth the money and are so so beautiful 😍

Madi Crawford
Dear Ted Edition. Seafoam
Beautiful Ted

They are truly beautiful Ted's. I ordered the book and Raspberry too for my daughter. She arrived today and I can honestly say they are worth the money and are so so beautiful.

Madison Campbell
Dear Ted Edition. Raspberry

Great product & a great company to deal with. My package got lost in New Zealand, and after contacting them, they tracked it down and replaced it without any effort on my part. I would not hesitate in recommending them.

Judy
Dear Ted Edition. Cedar
Perfect

The perfect little teddy for our beautiful daughter who was born still. This teddy will sit on her memory shelf and is so special to us. Thank-you for such a perfect teddy.

Louise Sollitt
Dear Ted Tiny Edition. Cedar

Beautiful old-fashioned looking teddy bear. My grandson absolutely loves him. I have just purchased another one for my next grandchild arriving soon.

Judy
Dear Ted Edition. Butterscotch

We love him. Just a beautiful gift for a baby. Lovely size to fit in his hand. We have purchased the large one for all grandchildren. We pop our family tartan as scarf with their name and date of birth on it. Becoming our family tradition. Beautiful bears.

Andrea Trenchard
Dear Ted Tiny Edition. Periwinkle
Obsessed

They are so beautiful the quality is incredible. I think I need to get the butterscotch one next. My girls are both obsessed with their beautiful bears

Alisha
Dear Ted Edition. Cedar